• Penny

    Chief Executive


    Penny is responsible for leading our overall direction and overseeing major projects such as the Baker Street Two Way programme. She’s also instrumental in policy development within the community and lobbying government to put our Quarter firmly on the map. Penny’s got a penchant for chai tea lattes (always) coconut water (sometimes) and kir royal cocktails (occasionally)!

  • Kirsty

    Head of Marketing & Communications


    Ensuring everyone knows about the vibrant, versatile and quirky Quarter is Kirsty’s forte. From leading our events to communications and developing unique benefits for our businesses, Kirsty has it covered. Miss LifeandSoul hates to miss out and has to be the first to know what’s going on in the Quarter. She’s not quite succeeded in her request for an office dog…but she’s working on it!

  • Dina

    Events and Member Communications Manager


    She’s the creative brain behind our myriad of social events, walks and clubs, and the super-organised force driving our member events including our business networking gatherings, training programme and Smarter Giving drives as well as increasing members’ awareness and engagement

    Dina loves to get her hands dirty and as a firm believer of DIY,  you’ll find her working on a home improvement project with a much needed glass of fizz.

  • Will

    Operations Manager


    Streetwise Will’s got his finger on the pulse on all things Operations. He’s the one that makes sure our award winning services are on top form : Smarter Recycling, One Stop Shop and the Street Team to name a few!

    His love of London extends outside work with his passions for food, photography and running (not usually all at the same time) leading him to many hidden gems in the City.

  • Parita

    Communications Executive


    Parita has a way with words which is why we count on her to write our newsletter every week. Not only is she a fine editor, but she also has an eye out for a new opportunity which is why she’s also responsible for our Baker Street Regular offers and deals.

    Parita’s ties to the Quarter run as deep as her DNA having studied, worked and lived here!

  • Tyra

    Admin & Communications Assistant


    Providing maternity cover with administrative and communications support to the BakerStreetQ team is Tyra’s forté. She makes sure everything runs smoothly so that we as a team and office can deliver all the wonderful services, events and projects that you know and love! Tyra has a great sense of smell (not to mention style!) as she runs her own fragrance house outside work, making her own range of artisan perfumes.

  • Daniel



    Our full-time public facing street Ambassador Dan not only welcomes and provides support to visitors of the Quarter but plays a vital role in monitoring the street-scape to keep it a great place to visit, work and live. When he’s not working, Dan loves gaming and building projects. Do say hi next time you see him.


  • Svenn

    Street Manager


    Svenn works alongside our Ambassador Dan with a focus on providing the public and local businesses re-assurance and to deal professionally and discretely with security concerns and issues of anti-social behaviour. This includes dealing organised begging, illegal street trading and trespass, together with supporting efforts to increase the resilience of the area to the threat of terrorism. Svenn loves building computers, gaming, books, watching football (Chelsea if you wondered)!

  • Kate

    Smarter Giving Project Manager


    Kate’s role is to identify how our members can support charities that are local to the Quarter and assist them with their CSR through our Smarter Giving programme.  Kate’s treat for all her hardwork is travelling the world which she tries to fit in, in between juggling all her charity work. And if she doesn’t get that far, a county pub is her compromise.

  • Owner and Occupier Boards

    Owner and Occupier Boards

    We have two board groups that shape and steer our work. Our Occupier board is made up of representatives from the larger member businesses and our Owner board members consist of local land owners with an invested interest in the area. Get in touch if you are interested in any future vacancies on our Occupier board.

    Occupier Board 

    Simon Loomes / Chairman and Strategic Projects Director, The Portman Estate

    Tim Robinson / Vice Chair and Partner, Head of Property, Asset Management, Knight Frank LLP

    Peter Hearsay / Executive Director, Legal & Property House of Fraser

    Amanda Cherry / Director of HR, Aspect Capital

    Sam Regan / Head of Facilities, Madame Tussauds

    Andrew Richardson / Managing Director, Home House

    Anup Sarin / General Manager, Double Tree by Hilton Marble Arch

    Adam Thompson / Strategist, Winkreative

    Andy Tyler / Partner, Cushman and Wakefield

    Helen Biddle / Head of Finance and Administration, Boston Consulting Group

    Arnaud de Saint-Exupery / General Manager, Area Vice President UK and Ireland, Hyatt Regency London-The Churchill

    Richard Levy / Head of Property and Facilities, BDO LLP

    Philip Norris / The Portman Estate

    Harry Charrington / Acting Dean of the Faculty of Architecture and the Built Environment, University of Westminster

    Haylea Asadi / Growth, Planning & Housing, Westminster City Council

    Owner Board

    Simon Loomes / Chairman and Strategic Projects Director, The Portman Estate

    Zoe Perreur Lloyd / Asset Manager, London and Regional

    Georgia Hogg / Property Management Executive, The British Land Company PLC

    Laurie Low / Estate Manager, Great Portland Estates PLC

    Nicholas Lazari / Owner, Lazari Investments Ltd

    Michael Lindsay / Retail Operations Director, Selfridges

    Charmaine Rees / Derwent London

    Tom Knight / Director of Commercial Asset Management, The Portman Estate