Team

Penny is responsible for leading our overall direction and overseeing major projects such as the Baker Street Two Way programme. She’s also instrumental in policy development within the community and lobbying government to put our Quarter firmly on the map. Penny’s got a penchant for chai tea lattes (always) coconut water (sometimes) and kir royal cocktails (occasionally)!

Ensuring everyone knows about the vibrant, versatile and quirky Quarter is Kirsty’s forte. From leading our events to communications and developing unique benefits for our businesses, Kirsty has it covered. Miss LifeandSoul hates to miss out and has to be the first to know what’s going on in the Quarter. She’s not quite succeeded in her request for an office dog…but she’s working on it!

She’s the creative brain behind our myriad of social and well-being events including walks and clubs, and the super-organised force driving our member events including our business networking gatherings, training programme as well as increasing members’ awareness and engagement

Dina loves to get her hands dirty and as a firm believer of DIY,  you’ll find her working on a home improvement project with a much needed glass of fizz.

Streetwise Will’s got his finger on the pulse on all things Operations. He’s the one that makes sure our award winning services are on top form : Smarter Recycling, One Stop Shop and the Street Team to name a few!

His love of London extends outside work with his passions for food, photography and running (not usually all at the same time) leading him to many hidden gems in the City.

Having worked for years in marketing and marketing communications, and for some of the UK’s best-known brands, Deb is a seasoned copywriter – well versed in writing copy for pretty much all media. Deb enjoys the challenge of engaging with both our members and regulars as she writes and produces our weekly newsletter as well as bringing you the best local deals through Baker Street Regulars.

Deb is an avid reader and a dedicated swimmer. And she’s a bit ‘outdoorsey’, spending much of her free time walking with her two Springerdors.

Kate’s role is to identify how our members can support charities that are local to the Quarter and assist them with their CSR through our Smarter Giving programme.  Kate’s treat for all her hardwork is travelling the world which she tries to fit in, in between juggling all her charity work. And if she doesn’t get that far, a county pub is her compromise.

Overseeing the running of BakerStreetQ headquarters is Tyra’s forté. She makes sure everything runs smoothly so that we as a team and office we can deliver all the wonderful services, events and projects that you know and love! Tyra has a great sense of smell (not to mention style!) as she runs her own fragrance house outside work, making her own range of artisan perfumes.

‘Virtual Kate’ as she’s sometimes known as, works remotely from home in Oxfordshire providing PA support to Penny, organising meetings, overseeing the database and producing Board and Steering Group minutes. She’s also helped the marketing and communications team with the newsletter, producing the Annual Report and Billing Leaflet and project managing the design and installation of lamp post banners. And when she’s not at her desk in her slippers, she’s out for a run, enjoying the countryside or spending time with her family.

Our full-time public facing Street Environment Manager Dan not only welcomes and provides support to visitors of the Quarter but plays a vital role in monitoring the street-scape to keep it a great place to visit, work and live. When he’s not working, Dan loves gaming and building projects.

Terry’s responsible for managing our Street Safety Team and is well-versed in a public-facing role having spent ten years with the Met Police. Terry is passionate about making a difference in the Quarter, do say hi if you see him!

Svenn is a long-standing member of our Street Team and is responsible for ensuring the evidence and intel gathered by our team gets to the key authorities, including active problem solving with police and council. Svenn loves building computers, gaming, books and watching football (Chelsea if you wondered)!

As a member of the Street Safety Team, Zahid focuses on providing the public and local businesses re-assurance and deals with security concerns and issues of anti-social behaviour in a professional and discrete manner. As a former professional boxer and wrestler, he uses his experience to coach others to reach their potential.

Newest member of the street safety team, born and bred Londoner Elijah is committed to his fitness and likes to spend the rest of his time with his beloved friends and family. His naturally helpful disposition makes him great at interacting with the local community and gets a great deal of satisfaction doing so.

We have two board groups that shape and steer our work. Our Occupier board broadly reflects the makeup  of businesses eligible to pay the BID levy with regard to business sector, size and location and our Owner board members consist of property owners and investors with an interest in the area. Get in touch if you are interested in any future vacancies on our Occupier board.

Occupier Board 

Simon Loomes / BakerStreetQ Chairman and Strategic Projects Director, The Portman Estate

Tim Robinson /BakerStreetQ Vice Chair and Proprietary Partner, Head of Consultancy, Property Asset Management, Knight Frank LLP

Amanda Cherry / Director of HR, Aspect Capital

Sam Regan / Director of Facilities, Madame Tussauds

Andrew Richardson / Managing Director, Home House

Anup Sarin / Director of Operations, Aristel Hotels

Tom Doyle / Business Director, Winkreative

Philomena Gray / Chief Talent Officer, Publicis Communications UK

Andy Tyler / Partner, London Markets, Cushman and Wakefield

Helen Biddle / Head of Finance and Operations, Boston Consulting Group

Arnaud de Saint-Exupery / Area Vice President & General Manager – UK and Ireland, Hyatt Regency London-The Churchill

Richard Levy / Partner – London Audit Group, BDO

Harry Charrington / Acting Dean of the Faculty of Architecture and the Built Environment, University of Westminster

Sarah Buttleman / Consultant Solicitor, Streathers

Observers 

Greg Ward / Director of Economy, Westminster City Council

PC David Miller / Dedicated Ward Officer, Metropolitan Police

Owner Board

Simon Loomes / BakerStreetQ Chairman and Strategic Projects Director, The Portman Estate

Georgia Hogg / BakerStreetQ Vice Chair and Property Management Executive, The British Land Company

James Ponsford / Senior Asset Manager, London and Regional

Laurie Low / Director, Great Portland Estates

Nicholas Lazari / Owner, Lazari Investments Ltd

Michael Lindsay / Group Director of Construction, Selfridges

Charmaine Rees / Senior Asset Manager, Derwent London