• Penny

    Chief Executive


    Penny is responsible for leading our overall direction and overseeing the delivery of major projects. She’s also instrumental in policy development within the community and lobbying government to put our Quarter firmly on the map. Penny’s got a penchant for chai tea lattes (always) coconut water (sometimes) and kir royal cocktails (occasionally)!

  • Kirsty

    Head of Marketing & Communications


    Ensuring everyone knows about the vibrant, versatile and quirky Quarter is Kirsty’s forte. From leading our communications to developing unique benefits for our businesses, Kirsty has it covered. Miss LifeandSoul hates to miss out and has to be the first to know what’s going on in the Quarter. She’s not quite succeeded in her request for an office dog…but she’s working on it!

  • Helen

    Senior Manager - Operations


    Helen oversees the public realm area of our work including the street management team, security and resilience, sustainable future, greening and transformational capital projects. As our very own Green Queen, Helen is reviewing how she can make the Quarter and her personal life more sustainable, so you’ll find her knitting, sewing or baking on the weekends with her young family.

  • Racheal

    Events & Communications Producer


    Racheal brings over twenty years of events and marketing experience to BakerStreetQ. She is working on project strands including events, pop-ups, retail strategy, area identity and Christmas lights.

    Outside of the office, you will find Racheal enjoying a gig in London, long walks by the sea or a pint in a cosy pub!

  • Eleanor Swan

    Communications Manager

    Eleanor Swan

    Eleanor works on the Quarter’s communications channels, from the website and email updates to day-to-day social media.

    Outside work, she enjoys cooking, live music, exploring London and scrolling through Instagram.

  • Kate

    Smarter Giving Project Manager


    Kate’s role is to identify how our members can support charities that are local to the Quarter and assist them with their CSR through our Smarter Giving programme.  Kate’s treat for all her hard work is travelling the world which she tries to fit in, in between juggling all her charity work. And if she doesn’t get that far, a country pub is her compromise.

  • Steph

    Operations Executive


    Providing first-class office management support to the team comes naturally to Steph having previously managed multiple offices for a recruitment business. Steph keeps the operational, finance and administrative plates spinning at our HQ and when she’s not holding the team together, she’ll be lifting our spirits with her infectious laugh!

  • Kate

    Executive Assistant


    ‘Virtual Kate’ as she’s sometimes known as, works remotely from home in Oxfordshire providing PA support to Penny, organising meetings, overseeing the database and producing board and steering group minutes. She also helps the marketing and communications team with the newsletter, producing the annual reports and takes on ad hoc projects. And when she’s not at her desk in her slippers, she’s out for a run, enjoying the countryside or spending time with her family.

  • Antonia

    Team and Events Assistant


    Antonia’s role is to assist the team with daily tasks, particularly with our training courses and events.

    With a passion for London and all it has to offer, you will find Antonia at a show or gig, exploring new places to eat or going on a long run.

  • Mike

    Security & Resilience


    As a former Commander within the Metropolitan Police Service (MPS), Mike is well placed to advise members on managing threats and risks. Mike leads the security and resilience area of our work and engages with members to enhance the resilience of the area.

    Outside of work, Mike enjoys travelling, gardening and driving his student sons around when they visit home!

  • Alhoussein

    Street Environment


    Alhoussein looks after the Quarter’s Street Environment full time in a public facing capacity. Al not only welcomes and provides support to visitors of the Quarter but plays a vital role in monitoring the street-scape to keep it a great place to visit, work and live. When he’s not working, Al is an Arsenal supporter and likes going to the gym.


  • Debbie

    Street Safety Team Manager


    Debbie is responsible for managing our Street Safety Team and enjoys keeping team morale high. Outside work, Debbie enjoys reading anything she can get her hands on, walking holidays in West Wales and spending time with family and friends.

  • Owner and Occupier Boards

    Owner and Occupier Boards

    We have two board groups that shape and steer our work. Our Occupier board broadly reflects the makeup  of businesses eligible to pay the BID levy with regard to business sector, size and location and our Owner board members consist of property owners and investors with an interest in the area. Get in touch if you are interested in any future vacancies on our Occupier board.

    Occupier Board 

    Sarah Buttleman / Consultant Solicitor, Streathers

    Amanda Cherry / Director of HR, Aspect Capital

    Arnaud de Saint-Exupery / Area Vice President & General Manager – UK and Ireland, Hyatt Regency London-The Churchill

    Tom Doyle / Business Director, Winkreative

    Juliet Harris / Group Chief Talent Officer, Publicis Health

    Richard Levy / Partner – London Audit Group, BDO

    Simon Loomes / BakerStreetQ Chairman and Strategic Projects Director, The Portman Estate

    Chris Meloy / Campus Services Manager, University of Westminster

    Andrew Richardson / Managing Director, Home House

    Tim Robinson /BakerStreetQ Vice Chair and Proprietary Partner, Head of Consultancy, Property Asset Management, Knight Frank LLP

    Anup Sarin / Director of Operations (Aristel Hotels), Double Tree by Hilton – Marble Arch

    Andy Tyler / International Partner, London Markets, Cushman and Wakefield

    Tim Waters, General Manager, Madame Tussauds London


    Greg Ward / Director of Economy, Westminster City Council

    PC David Miller / Dedicated Ward Officer, Metropolitan Police

    Owner Board

    Vasiliki Arvaniti / Head Of Asset Management, Derwent London

    Hanna Corney, Asset Manager, British Land

    Nicholas Lazari / Owner, Lazari Investments Ltd

    Michael Lindsay / Group Director of Construction, Selfridges

    Simon Loomes / BakerStreetQ Chairman and Strategic Projects Director, The Portman Estate

    Laurie Low / Director, Great Portland Estates

    James Ponsford / Senior Asset Manager, London and Regional